From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
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Keyword Research Blogs
Content Optimization: Keyword Analytics Tools
Are you interested in doing some content optimization for your website? Do you know the difference between keyword suggestion tools and keyword analytics tools? In this article, written by Director of Natural Search Consulting PJ Fusco, learn about how keyword suggestion tools can really help boost the quality of your content optimization. PJ defines Keyword analytics tools as:
Keyword suggestion tools help you understand what words are used in search queries and what phrases are associated with those words. Keyword analytical tools provide some measure of keyword suggestion functionality, as well as the ability to understand the competition levels for specific search terms. More importantly, keyword analytics tools help you determine the relative size of the search referral market associated with specific keywords and phrases.
Read more about keyword analytics tools and how effective they might be for your site in this article at ClickZ here.
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Content Optimization: Keyword Suggestion Tools
In her article on content optimization, Director of Natural Search Consulting PJ Fusco discussed how important it was to have keyword themes. As she mentions in this article, where she reviews different keyword suggestion tools on ClickZ, PJ writes, “to be found for the right words on any site, you must undergo regular, extensive keyword research to understand what words people use when they search for your goods and services.”
From Google Trends to Quintura, get an inside look at these free keyword suggestion tools that can help you with content optimization for your site. Read the full review of these tools at ClickZ here.
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Ecommerce Blogging: Who, What And When
If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.
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Interactive Marketing: Reaching Customers
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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Nuts & Bolts: Case Study
In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
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Twelve SEO Mistakes Most Bloggers Make
In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.
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Interactive Marketing: Reaching Customers
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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Six Tactics for Blog Content That Works
“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”
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Web 2.0 for Publishers
In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.
Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.
This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.
Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.
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